Will Microsoft’s Windows 8 Tablet Devise Break Any New Ground?

19 Jun

Trendinsider try to figure out Microsoft’s highly anticipated Windows 8 tablet devise. Branded as “Microsoft Surface,” the company’s first line of tablet product will reportedly arrive with two separate operating systems to choose from; one can either opt for the Windows RT model with the ARM CPU, or simply choose to go with the Windows 8 Pro model, which will feature the Intel CPU. Both tablet models, internal specifications aside, will feature a 10.6-inch screen, and will be equipped with an intuitive touch screen cover designed to function as a “multi-touch” keyboard.

With Microsoft deciding to release the Surface tablet under its own brand, speculations regarding the company’s future status are already rising. Traditionally, the Windows platform has functioned as a leeway for third party companies to develop their own brand of products, including external accessories, internal software, or hardware and gaming devices. With the advent of products like Surface, it is believed that the company’s role will likely expand beyond merely monitoring third party product compatibility and standards.

Many have gone as far as to speculate that Microsoft, like Apple, will begin operating its own chain of multinational retail stores that feature Surface tablets the same way Apple stores showcase their newly released iPads.

Considering that Microsoft has had a history of partnering with external parties like Acer, Asus, and Samsung, and given how it has granted them such leverages as the authorization to use the Windows platform, one other major point of speculation concerns how Microsoft’s relationship with these companies, upon Surface’s release, will be impacted. Microsoft’s changing position in the market, the pricing of its new tablet computer, and its choice of publicity strategies are factors likely to affect the course of this relationship.

The existence of this issue, in essence, begs the following questions: Should Microsoft have followed its strategy of developing Surface into an officially branded product? Or should it have stuck to Google’s model with the Nexus Android smart phones, that is, to turn Surface into a “standard platform” for other companies to use?

Trendinsider knows that the OEM maker of Surface is Pegatron, based in Taiwan. The total shipments of Surface should be more than 3M in this year. If the number is correct, Microsoft seems drive the Surface power into the crossroad, how about the other Windows tablet makers think?

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