Shifting Attitude towards Window 8 PCs: Deteriorating PC Market Performance to Continue?

26 Aug

It was not long ago when news regarding the tablets and smartphones’ dominance over PCs spread, prompting many to perceive Windows 8 as the remaining hope for the dwindling performances of personal computers.

Now, according to recent report from Daily Tech, it seems that that excitement is no longer as strong as it had initially been. As reported, the once major PC companies like Acer, Compal, and Quanta have allegedly received little enthusiasm from consumers regarding Win8 Platform PCs, which in turn created a rather huge dent on their expectations for 2H12 PC shipments and sales. Acer CEO J.T. Wang, who has recently been critical of the release of Microsoft Surface, has been particularly blunt about his lack of faith in the new ecosystem, believing that it is unlikely to bring about the high “growth” that was originally anticipated for Acer PCs and ultrabooks.

While surprising at first, a number of reasons can be attributed to the sudden change of expectations—as well as attitude- towards the expected impact of Windows 8 PCs. Looking from the consumer perspective, it could be argued that the color-tile, minimalist Windows 8 platform is probably more suitable for touch-screen products than it is for traditional mouse-based laptops and desktops. This is somewhat evident in the early consumer reviews of Windows 8, many of which pointed to the difficulty of navigation and the awkwardness with which the platform functioned when used on a laptop. A reviewer from Gizmodo summed up the Win8 experience by praising its innovative features, but ultimately describing it as a “rough draft of an interesting idea.”

To add to the less-than-favorable initial reviews, various analysts have also pointed to the potential adjustment period as being a potential cause for the sudden lack of enthusiasm. According to Daily Tech, various analysts argued that the initial wave of Win8 laptops and ultrabooks will probably be too expensive and as a result deter consumers. It is pointed, further, that it could take as long as three financial quarters for consumers to get used to the Win8 platform.

A case could be made that until Windows 8 is officially released and tested in the upcoming months, the platform’s status will remain up in the air. It will be interesting to see just how mass consumers will actually react to the new platform, and how the PC growth will actually be impacted.


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