While Apple’s iPhone 5 will certainly become a major hit, the excitement surrounding the recently unveiled handset is arguably not as strong as many have expected. Looking back, the absence of the device’s “wow” factor can be attributed to the myriad of early leaked pictures, rumors and speculations, many of which essentially unraveled the iPhone 5 mystery before the suspense had any chance of kicking in.
As explained in an earlier article, Apple’s habit of releasing only one smartphone a year may have also contributed to the not-so-ecstatic public reaction. Considering all the brainstorming, time, and manufacturing processes that go into smartphone development, the Cupertino company’s preferred release schedule gives it ample time to concentrate on a single product, but puts it at a potential risk of falling behind major trends; that some people are already finding the iPhone 5’s 4-inch screen to be a tad small, in a sense, reinforces this notion.
The favoring of the Android platform within Europe, the rise of Apple’s Android-based competitors, and the ever increasing Android smartphone market share are all indications that Apple should begin to sharpen its act, if not consider a change of strategy. Since its introduction, Android’s smartphone market share has all but dwindled, climbing from a mere 4.8% during 2009 to an astounding 47.7% during 2011. For 2012, it is estimated that that share will continue to rise and may reach to as high as 67.2%.
An issue that remains at this point is, where should the iPhone go from here? While the Cupertino firm’s exact plans may no doubt be protected more adamantly this time around, people certainly won’t stop coming up with their own interesting ideas. A popular conjecture that’s been floating around is that the size of the iPhone will continue grow with each successive generation. With the smartphone size-trend and the popularity of Samsung’s recent handsets, Apple should no doubt begin working towards a screen that is larger and longer than the current 4-inch display.
Also worth noting is that the app developers will soon begin to have a greater impact on iPhone’s future development and may face greater challenges in terms of the programming. As an interesting side note, for a phone to support both Android and iOS, the program resolutions that may need to be considered include the following: 320×480, 480×800, 480×854, 540×960, 600×1024, 640×960, 640×1136, 720×1280, 800×1280, 1024×768, 2048×1536.