A recent survey conducted by Comscore from May to July 2013 indicates that iOS is still the most popular smartphone platform among US users. The results: Apple’s iOS market share grew by approximately 1.2% throughout the said three month period, whereas that of Android, Blackberry, and Symbian (yes, Symbian) showed a slight decline of 0.2%, 0.8%, and 0.2%, respectively. Microsoft’s Windows 8, which is making respectable progress in various regions but still struggling to assert itself, showed no growth whatsoever in the three months leading up to July.
The fact Apple’s platform managed to show growth at all is perceived to be significant, given that no new Apple products were released during the surveyed period. Numerous respectable market observers–for example, Mike Elgan (from CultofMac), Jason Ankeny (FierceMobileContent) etc.–have been keen to point out that the popularity of iOS in North America will continue to grow as Apple releases the iPhone 5S and iPhone 5C on September 10.
Speaking of 5C, Apple’s so called “low-cost” iPhone model, another notable trend worth keeping track of is how Apple will eventually perform in emerging countries. In China, the Cupertino company is expected to enjoy a mostly positive impact thanks to its alleged agreement with China mobile, the largest Chinese telecom provider with approximately 740 million subscribers, and its growing consumer base in the region. In Japan, where Apple has reached a similar agreement with the local telecom provider DoCoMo (53 million active users, according to CultofMac), the outlook appears to be equally bright.