Advertisements geared towards rivals can be witty when executed correctly, but downright off-putting, not to mention disastrous, if done without any regard for taste. Microsoft, apparently, is going to have to learn this lesson the hard way after a series of its anti-Apple ads —titled “A Fly on the Wall in Cupertino— had been poorly received by the public. The ads depict a series of dry boardroom meetings, throughout which two Apple employees try to pitch new iPhone ideas to their executive (an obvious Tim Cook look-alike). At no point throughout the ad is it clear why Microsoft’s mobile products are supposed to be on par with—let alone better than—those of Apple.
Microsoft has responded to the heavy backlash by releasing the following statement: “The video was intended to be a light-hearted poke at our friends from Cupertino… but it was off the mark, and we’ve decided to pull it down.”
Unfortunately for the Redmond company, the videos can still be viewed on numerous youtube pages and tech websites, including this one.