According to the results of a number of research reports, Android may be on its way to invading Apple’s market territory and eventually claiming the throne in the worldwide mobile market.
A recent report from ABIresearch, a global market intelligence firm, indicates the number of Android tablets has noticeably surpassed the iPads during the second quarter of 2013, and that for the first time ever, Apple branded tablets have managed to account for only 50% of the worldwide end-user revenues (both Apple’s and the other brands’ combined total are split even at approximately 6.3 billion USD). The result of the latter trend, ABIresearch notes, is mostly due to the cannibalization effect from the iPad mini, whose popularity has managed to cause the entire iPad line’s average selling price (ASP) to decline. According to ABI’s research leader, Chris Orr, there’s a chance the iPad’s popularity will drop even further if Apple is not careful about either its future product release strategy or growing competition.
“Twelve months is a long time for the peak lifecycle of a contemporary tablet,” Orr said, possibly referring the speed at which Apple is refreshing its tablets. “To remain a leader, Apple must continue to innovate and address real-world market needs.”
Early yesterday, a market report from Net Applications pointed toward the existence of a similar challenge for the Cupertino giant. According to the research firm’s web traffic data, the iOS’s global traffic share has declined by approximately 1.28% from August to September (shrinking from 54.91% to 53.65%), while that of Android rose by approximately 1.3% during the same period (28.12% to 29.43%). The significant (as well as scary) thing about this shift, as pointed out by BGR’s Zach Epstein and various other sources, is that it happened despite Apple’s 9 million new iPhone sales record and the more than 200 million downloads recorded for iOS7 during its debut.