iOS Devices gaining additional shares in the US Market, according to BI’s chart of the day

9 Oct


According to a recent set of data presented by BI Intelligence, Apple’s iPhones are not only beginning to chip away at the US market shares owned by Android, it is also poised to become the most used smartphone device within the country.

In BI’s chart, the iPhone’s US market share is revealed to have expanded from roughly 39.2% to 40.7% from May 2013 to August 2013. During the same period, Android’s US shares dropped by 0.8% (shrinking from 51.5% to 50.7%), whereas that of Blackberry and “other” smartphone OSs showed either insignificant changes or noticeable reductions.

A few interesting things are worthy of noting here: first, BI’s data was recorded before either the iPhone 5s or 5c had been released, and when new flagship smartphones such as Samsung’s Galaxy S4 and HTC New One were available. Apple’s completely revamped operating system, iOS 7, was also not officially offered for download until the middle of September, a few days after the new iPhones were announced.That Apple’s older iPhone handsets were able to withstand not only Android but also a host of other smartphone systems is perceived to be largely significant, and in many ways speaks volumes about how the company’s future is going to pan out. With the iPhone 5s and 5c currently being the best sellers among the four major US carriers (AT&T, Verizon, Sprint, and T-Mobile), and with the initial iOS 7 download numbers hitting 200 million, it’s safe to say Android will be in for a lot of challenges in the months to come.

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