Despite the absence of an “iWatch” announcement during Apple’s October 22nd event, there’s little doubt in people’s minds that the Cupertino giant is already working hard on getting the product out. Citing “expert” sources familiar with the matter, the Korea Herald recently reported that Apple is nearing a major partnership agreement with LG and LiTDisplay, and indicated that the two would be responsible for supplying the organic light emitting diodes (OLED) displays for Apple’s rumored smart watch. While Samsung was allegedly involved in similar talks at one point, the Cupertino giant reportedly chose to opt out of a cooperative partnership due to various unspecified disagreements and unresolved differences.
The particular decision to go with the Taiwanese company, LiTDisplay, is believable considering Apple’s reported interest in its 1.5 inch OLED display, which utilizes an effective “one-touch-solution” sensor component and consumes relatively little power. The dimensions of LiTDisplay’s OLED screens, it is worth mentioning, are also small enough to enable the Cupertino company to make its iWatch device as thin and as light as possible.
In looking at the wearable computing market’s current state of development (as well as the increasing popularity of smartwatches in general), it’s unlikely that the buzz surrounding Apple’s potential wearable device will stop anytime soon. Speculations surrounding Apple’s smartwatch development have already grown more rampant recently when the hiring of Nike’s Ben Shaffer and Yves Saint Laurent’s Paul Deneve was made official, and when Apple made the effort to trademark the “iWatch” label a few months back.
In the Q&A session of Apple’s fiscal Q4 earnings call, CEO Tim Cook gave further hints about the possibility of an iWatch when asked about the possible new product categories to expect for 2014.
“We obviously believe that we can use our skills at building other great products that are in categories that represent areas that we do not participate today,” Cook said.
Apple’s smartwatch is currently rumored to be announced at some point during the second half of 2014.