iPad Air popular among existing iPad owners, sales could reach 2.5-3.5 million over weekend

3 Nov

Gene Munster, a renowned analyst from Piper Jaffray, is seeing some positive developments for Apple’s latest 9.7 inch iPad—the iPad Air. According to the analyst’s observations over the past few days, the queues formed around Apple’s 5th Avenue New York retail store turned out to be “slightly better than our low expectations,” with nearly 365 people seen lining up on the morning of November 1st despite there being only the new iPad Air model (and not the retina display version of the iPad mini).

The analyst currently predicts that the sales of the fifth generation iPad will reach 2.5 million to 3.5 million units over the weekend, and is confident that the launch of the product in China will play a major role in its weekend success. The sales numbers of the iPad 3 and the first generation iPad mini each ended up being 3 million units during their debut weekends, according to the analyst.

Munster, interestingly enough, made an effort to also survey 71 of the customers waiting in the lines, and discovered that 75% of these people already own an existing iPad device (compared to 58% from the same period last year). Among these customers, nearly one fifth–many of them iPad mini owners–revealed that they would be interested in keeping their old iPad models and using them as a “companion device” to the iPad Air.

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