Kantar: Apple Gains Extra Market Share Worldwide Thanks to New iPhones

4 Dec

According to the latest set of statistics from Kantar Worldpanel, the iPhone 5s and 5c are each performing remarkably well in different countries and are helping to strengthen Apple’s overall market presence. In Japan, where the Cupertino company is not traditionally known to be doing spectacularly, the company’s October market share soared to a whopping 76.3% thanks to the decision of NTT Do Co Mo—the country’s largest mobile carrier— to carry the iPhone. Driven by the popularity of the high-end iPhone 5s, the Cupertino giant’s smartphone shares also rose significantly in the US, and was able to perform relatively well in Britain.

In markets such as France, Germany, Italy, and Spain, the iPhone’s performance is slightly less impressive than that of its major competitors. Factors contributing to this trend include the  dominance of the Android platform, which Kantar suggests accounts for nearly 70% of the European market, the low amounts of handset subsidies, and the growing momentum of Windows 8.

A more comprehensive view of the changes in Apple’s smartphone market share–relative to those of others–can be seen in the table below (source: Kantar).





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