According to a recent UK study, more and more young people are turning away from Facebook not because of its privacy and security issues, but because they simply do not find the platform “cool” to use anymore.
The study, which was funded by the European Union and conducted over a 15 month period, discovered that teenagers these days are instead more inclined to use services such as Twitter, Snapchat, Whatsapp, and Instagram, where parents seem to have significantly less influence and control over their children.
“What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried,” Daniel Miller, the research study’s main anthropologist, said. “You just can’t be young and free if you know your parents can access your every indiscretion.”
More information on the study, along with the general perceptions toward where Facebook is headed, can be found here.