Facebook Not “Dead” Yet

2 Jan

The Conversation’s Daniel Miller recently published a controversial report proclaiming Facebook to be “dead and buried” due to the rise of Twitter, Instagram, and Snapchat and the general fear that young people have towards the monitoring tendencies of their parents.

It didn’t take long for other market watchers to begin firing back at the claim, with the most notable counter argument coming from Quartz’s main contributing writer, Leo Mirani.

“Social networking is not a zero-sum game,” Mirani pointed out in her recent article, which defends the claim that Facebook is not only alive and well, but is also here to stay. “Just as it is possible to have several groups of friends, or several sets of interests, or even different email accounts, it is conceivable that free-thinking individuals will spread out their interests across sites that offer them different things.”

To further support the claim that Facebook is in fact holding up well, Mirani also points to a critical flaw in the study sample used by The Conversation to discredit the social network’s influence.

“The results came from a small, localized area, and not from an ‘extensive European study,’” Mirani said, citing an investigation from BBC’s Rory Cellan Jones.

Miani does not appear to be alone in her insistence of Facebook’s persisting popularity. A recent study conducted by the Pew American and Internet Life Project, for instance, suggests Facebook remains the most “dominant” social network medium even as US users are “diversifying” to alternate platforms like Twitter, LinkedIn, and Pinterest. According to the study, the proportion of users using Facebook in the United States is now at 71%, which is up from last year’s 67%.

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