Blackberry to Restore Enterprise Focus, according to CEO

8 Jan

Despite the company’s recent financial troubles and organizational shakeups, Blackberry’s CEO, John Chen, appears more determined than ever to bring the company back on its feet. Speaking to Computerworld in a recent interview, Chen revealed a number of key goals that he believes will be helpful to the company, including getting in touch with the developing markets and gaining the trust of consumers on the business end.

“The main focus of mine is to restore enterprise confidence,” Chen said. “I could make BBM the enterprise emergency [channel] for people who want serious connectivity…BBM could be used for voice calls, and eventually for videoconferencing, [and] there’s a lot of value, a lot of stuff to deliver to customers.”