A recent survey conducted by Strategy Analytics on hardware brand preferences shows emerging brands like Huawei gaining a slight edge over existing tech giants.
“The best [brand rating] performance came from Chinese brand Huawei with an increase of 3.8 points since Q2 2013 and strong gains in upper income segments,” the research firm stated. “While still an emerging brand, Huawei’s recent improvement suggests that its early marketing efforts are already having an impact.”
The 2013 brand ratings for global giants such as Apple and Samsung, ironically, do not appear to be as positive; For the Cupertino company, the brand performance rating fell by almost 5.1 points between 2Q13 and 4Q13 due to the “lack of new product introductions.” Strategy Analytics claims that Apple’s performance is the “one of the weakest…of the 21 major technology brands” looked at by the survey.
Samsung’s ratings, on the other hand, took a similar fall in the US and UK regions, despite remaining number one overall.
Click here to see Strategy Analytic’s original press release.