HTC Posts Losses in Q1, But Remains Optimistic

9 Apr

The market has not been kind to HTC since it released its previous HTC One model, and in the first quarter of 2014, things were no different.

On Monday, HTC announced that its net operating loss from the period of January to March amounted to approximately NT$ 1.88 Billion, which is slightly worse than the average analyst expectation of NT$ 1.59 billion, according to Reuters.

The company’s quarterly revenues, meanwhile, dropped by an estimated 22.6% to NT$ 33.12 Billion, falling below the NT$ 34-36 Billion target that HTC had initially set for itself.

To improve its future prospects, the Taiwanese company is currently looking to implement a number of major strategies that it hadn’t considered in the past; these include increasing its presence in the mid-to-low end smartphone markets (ie. with the Desire 816) and putting extra effort into its marketing campaigns.