Emerging Smartphone Brands to Benefit from Reduced Apple and Samsung Market Shares: Report

9 May

Chinese smartphone makers like Lenovo have a decent chance of increasing their dominance this year as giants such as Apple and Samsung experience decelerated market growth, according to the latest report from Juniper Research.

Citing market shipment data collected from 2013 to 2014, the research firm described Samsung’s worldwide market share as being “broadly” unchanged from 4Q13 to 1Q14 despite its success in shipping as many as 85 million smartphones units during the first quarter. Apple’s total Q1 smartphone shipments, like the Korean giant’s, improved significantly compared with the same period in 2013, but weren’t enough to stop its global market share from sliding 3% QoQ during 1Q14.

The slowing expansion of the industry’s traditionally dominant giants, as noted by Juniper Research, is expected to continue as “opportunities for growth” diminishes in developed regions, and as emerging brands such as Lenovo, Huawei, LG, and ZTE make their presences more widely known within the market. Lenovo, in particular, is expected to pose the most amount of threat to Apple and Samsung as its merger with Google’s former smartphone division, Motorola Mobility, completes during the course of this year.


picture credit: CNET

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