In addition to the new platform with data rates of up to 3.2 Gbps, Broadcom, a U.S. fabless semiconductor company in the wireless and broadband communication business, drew attention at the Computex 2014 to its chip that supports iBeacon, which Apple Inc. designed to enable iOS device or other device to send push notifications to iOS devices in close proximity. Broadcom also introduced a multi-standard wireless charging solution that supports three leading standards organizations with an output power of up to 7.5 watts.
Broadcom serving as a bridge for iBeacon, the Internet of Things (IoT) and Wifi equipment
Broadcom has different chip solutions for IoT equipment. Based on the company’s planning and its existing technology, it has developed a mature market with regards to product development, Internet connection, traditional Internet devices with high volume of transmission and mobile devices. Computers, cellphones and tablets can quickly connect to each other via Wifi. New wearable devices with lower volume of transmission, smart home appliances, medical devices, key chains, vehicle equipment, and other equipments involving advertisement, presentation and traffic signs are all part of the IoT “ecosystem.” Broadcom also has Bluetooth Smart solution, which has been developed for years that can serve as a bridge for different platforms.
Moreover, Apple pushed the iBeacon hard at the recently-concluded Apple Worldwide Developers Conference (WWDC) 2014. After iBeacon was introduced in iOS 7, it is expected that the technology will have a more prominent role in iOS 8 with an API to integrate resources. Developers and industry businesses are positive about the business potential. iBeacon is able to identify routes in a park, museums or stores, and product display in a store via low-powered Bluetooth Smart technology and geo-fencing technology, using its wireless sensor beacon. For instance, you can use the application in your smartphone to locate the low-powered transmitter on your car key and hence find your car key quickly. In another instance, your smartphone will be able to show you information of store products when your phone and the products are in close proximity. The functions can bring more convenient applications or commercial behaviors.
Wireless Internet Connectivity for Embedded Devices (WICED)
Broadcom also introduced a new Bluetooth Smart system-on-a-chip (SoC) into its WICED systems to support Apple’s iBeacon technology and enables better device detection and identity.
Jeff Baer, marketing director for Embedded Wireless, Wireless Connectivity Combo at Broadcom, told TechNews at Computex Taipei that applications and development related to iBeacon technology will be hot in the next six months and may be leading other micro-locating sensor technologies in the market. He said Broadcom has rolled out smart single-chips in response to the iBeacon technology and that with the wireless charging solution, the company is ready for the massive future business potential in the IoT.