Lenovo to make way into Japan’s low-budget smartphone market

27 Mar

Lenovo Japan of Chinese device maker Lenovo announced March 26 that it will make its way into Japan’s smartphone market soon, with the sales model and brand name to be determined, according to several Japanese media outlets. The Chinese group currently operates under the brand names Lenovo and Motorola. Lenovo may use either one of these brand names for the new smartphones, or the brand name of its PC business partner NEC, which has previously withdrawn from the smartphone market, according to sources.

Lenovo Japan President Roderick Lappin said he expects the company to make high earnings in the expanding smartphone market in Japan, especially after the country’s phones become SIM lock free in May, the reports said.

According to Gartner’s statistics, in Q4 2014, Lenovo’s global smartphone sales increased 47.6 percent year-on-year. Its market share during the period was an impressive 6.6 percent, the world’s third highest behind Apple and Samsung, the research firm’s numbers showed.

In addition to working with Japanese tele-operators such as NTT DoCoMo, Lenovo is planning to also introduce SIM-free smartphones, which are seeing increasing popularity in Japan. As low-budget smartphone sold via mobile virtual network operators (MVNO) are causing waves in Japan, Lenovo is expected to roll out MVNO cheap smartphones to tap the market as well.

(news source: MoneyDJ)

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