Asustek launches ZenFone 2 in Europe

1 Apr

Asustek Computer Inc., the world’s No. 5 PC maker, launched the ZenFone 2 in Paris Monday, as the low-cost handset made its European debut.

Asustek also introduced a number of other new products Monday at a press event in Paris, including its super slim 2-in-1 detachable Windows notebooks, the Transformer Book Chi series, and its newest ZenBook laptops.

The ZenFone 2 is a successor to Asustek’s successful ZenFone range. It was unveiled in January at the annual Consumer Electronics Show in Las Vegas. The 5.5-inch phablet features a 64-bit Intel Atom Z3580 processor, 4GB of RAM, a 13-megapixel rear camera, a 3,000mAh battery and 4G LTE connectivity.

“We are extremely excited to bring these new innovative products to Europe,” Asustek chairman Jonney Shih told Taiwan’s Central News Agency (CNA). “Our ZenFone 2 and Transformer Book Chi strike the perfect balance of beauty, functionality, and performance, embodying every aspect of the ASUS In Search of Incredible brand spirit.”

Thus far, the ZenFone 2 has been launched in Taiwan, China and France.

From next month, it will go on sale in Hong Kong, Russia, Singapore, Japan, Indonesia, India and the United States.

Asustek expects to ship 25 million smartphones this year, up from its former target of 17 million units announced in February and nearly three times the 8.5 million units shipped last year, according to the CNA.

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