Apple dominates U.S. market; HTC market share slightly up

14 Apr

According to marketing data analysis firm comScore, Inc., as of December 2014-February 2015, the number of smartphone users in the U.S. grew 5 percent from September-November 2014 to 184.63 million, or 76.6 percent of all handset users in the country.

The three-month moving average showed that Apple continued to dominate the U.S. smartphone market with 41.7 percent market share, despite a slight drop of 0.1 percent. Samsung accounted for 28.6 percent of the U.S. market, down from 29.7 percent. LG’s share grew to 8.3 percent from 7.6 percent.

Taiwanese brand HTC improved for the first time since the July-September period of 2012 and ranked fifth in the U.S. market, the report showed. Its market share grew by 0.1 percentage points to 3.8 percent, just 1.3 percentage points behind Motorola, which saw its market share drop to 5.1 percent. In the Sep.-Nov. 2014 period, HTC was 1.5 percentage points behind Motorola.

Among operating systems, Android continued to lead after its market share increased from 52.6 percent to 52.8 percent. Apple, Microsoft, Blackberry and Symbian followed in that order with 41.7 percent, 3.5 percent, 1.8 percent and 0.1 percent market shares, respectively.

(photo courtesy of Flickr/TechStage CC BY 2.0)

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