HTC and Apple top smartphone brands in Taiwan

1 May

30 Magazine named HTC Corp. and Apple Inc. Taiwan’s most used mobile brands in a survey released Tuesday, the Central News Agency reported.

For the third consecutive year, HTC topped the mobile phone category of the 30 Magazine Brand Survey of the Young Generation. 26.4 percent of respondents use the Taoyuan-based brand, according to the Central News Agency.

Apple shared first place with HTC, as 26.4 percent of respondents to the survey indicated their preference for the iconic California-based brand, while Sony came in a close third at 24.3 percent.

But Apple far outpaced HTC in the “Most Desired Mobile Phone Brands” category, placing first with 45.3 percent of respondents favoring it. HTC was a distant second at 15 percent and Sony was third at 14.6 percent.

In the survey, 30 Magazine ranks the most used and most desired brands in 20 products and services in five main categories — 3C technology, lifestyle, food and beverage, entertainment and wealth management.

The online survey was conducted together with the research firm Eastern Online Co., and carried out in March with the results based on 1,068 valid samples among people aged 25-34.

The survey had a margin of error of plus or minus 3.0 percentage points and a 95 percent confidence level, according to the Central News Agency.

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