Intel takes center stage at CES ASIA 2015

27 May

The first CES Asia opened May 25 in Shanghai and attracted over 200 providers around the world to discuss the issues of future consumer electronics market, robots, the Internet of Things (IoT), wearable devices, smart living and medicine. It was the first time for the Consumer Electronics Association to organize a CES in Asia. Compared to the CES in Las Vegas, CES Asia focuses more on industry trend rather than new product releases.

Different from the annual event in Las Vegas, many renowned consumer electronics makers are absent from the CES Asia. Intel Senior Vice President Kirk Skaugen delivered a keynote speech at the inauguration ceremony and talked about the development of the electronics industry in the next five to 10 years. The exhibition also featured the same idea; consumer electronics products are no longer limited to computers, phones and tablets, but are expanded to smart appliances, wearable devices, biometric recognition and wireless transmission.

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As a major provider at the first CES Asia, Intel’s Kirk Skaugen illustrated the company’s plan for the next 5 to 10 years with regards to the development in consumer electronics, the interaction between users and devices, and wireless communication. Celebrating 50th anniversary of Moore’s Law this year, Intel said it will focus on expanding the theory to more markets and that by 2020, there will be more than 2 billion connected devices in the world. Intel’s latest processor-based platform, Core, is said to be able to help drive innovation. The greatly improved processor performance allows small consumer electronics products to process more information in a shorter time. High-definition camera devices like GoPro will tap into the general consumer base. In addition to obtaining breakthroughs in core processors, Intel also emphasizes on the market of image processors. Its latest Iris GPU can help users view and capture in a 360-degree angle. By 2018, there will be an estimate of 100 million devices with 4K display and Intel is expected to become the world’s leading image processor manufacturer.

During the CES Asia, Intel is expected to showcase its wireless transmission, biometric recognition, and hand gesture control technology. The company said the wireless transmission technology will help users realize the real wireless connection, including data transmission between devices and wireless charging. Consumer electronics products will also be connected to automobiles and home appliances. In the field of biometric recognition, Intel focuses on facial and iris recognition. The company has worked with multiple Internet companies to provide fast log-in services using ID authentication and user accounts. Intel Real Sense can recognize hand movements and has a 3D scanner, which helps create user profile and allows a whole new user experience in gaming.

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Wireless connection and biometric recognition are hot in the consumer electronics market. However, as the leading vendor in the industry, Intel failed to provide surprise in the two areas. Before the technologies become available for the general public, the industry needs the support from hardware manufacturers. The two technologies are not yet widely available, due to the lack of an industry standard for manufacturers to follow.

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