Lenovo Moves to Compete with Asus and Acer in Taiwan

20 Jun

Lenovo Group Ltd., the world’s No. 1 PC maker by sales, said on Thursday it plans to boost its share of Taiwan’s consumer PC market to double digits as it steps up efforts to compete with Asustek Computer Inc. and Acer Inc.

Lenovo now comprises 6 to 7 percent of the Taiwan consumer PC market by unit sales, which the Beijing-based firm forecasts to reach 10 percent by the end of the fiscal year in March 2016.

Lenovo plans to expand its partnerships with more small- and medium-sized distributors in Taiwan and to strengthen its customer service, in a move to win more ground from leading players Asustek and Acer, Taiwan’s Central News Agency reported.

Asustek and Acer are the two top consumer PC brands in Taiwan, holding roughly 50 percent and 25 percent of the market, respectively, according to the Central News Agency.

Lenovo forecasts double-digit growth in its total PC sales volume in Taiwan this year as well, which will help the company maintain its leading position among foreign brands in the island’s commercial PC market.

For other product categories, Tseng expects Lenovo’s tablet sales volume in Taiwan to increase by 50 percent in 2015, and that the company will continue to rank among the top two makers of servers using the conventional x86 architecture.

According to the research firm International Data Corp. (IDC), Lenovo became Taiwan’s top vendor of servers in the first quarter of 2015, when the company made up 30 percent of the total 14,987 x86-based servers shipped during the quarter, excluding ODM makers.