A New Competitor to Apple Music? LINE Music Records 3 Million Downloads in Less than Two Weeks

27 Jun

Instant messaging provider LINE launched a paid music streaming service on June 11 in Japan. Downloads exceeded 1 million on the following day. LINE announced 10 days later that downloads have topped 3 million and the app was at one point the top downloaded app on Google Play and App Store.

According to LINE’s official data, the app has fed over 160 million music streams as of June 22. In addition to streaming music, LINE Music allows users to share songs and playlists via LINE app. The app now has a library of 1.5 million tracks and users can set the bit rates at between 320 kbps, 192 kbps, 64 kbps and automatic.

Many netizens have used the LINE Music app and shared their experiences online. Some users were urging LINE to increase its tracks, while some complained that the song tracks are too large in file sizes. LINE Music pledged to address the issues and continue to expand its services, including supporting playing songs offline. The app is expected to increase its library to 5 million tracks by the end of 2015 and to 30 million tracks by 2016.

Besides Apple Music and Spotify, LINE Music has another major rival in Japan — AWA, a music service jointly developed by Avex Digital and CyberAgent. Interesting enough, however, Avex Digital also has a stake in LINE Music.

AWA was launched on May 27 in Japan and saw 1 million downloads in two weeks. AWA seems less popular, but that may be related to the fact that AWA only has 1 million tracks in its catalog. AWA also has paid subscriptions for a monthly charge of 360 Japanese yen or 1,080 yen, with a three-month free trial.

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