Polaroid Flips the Switch on Pre-Orders for the Next Generation Polaroid Cube

7 Jul

Hot on the heels of its debut at CE Week 2015, Polaroid’s next generation lifestyle action camera, the new Wi-Fi-enabled Polaroid Cube+, is available for pre-orders at www.polaroidcube.com/cubeplus.

In 2014, the Polaroid Cube lifestyle action camera broke the mold and challenged the notion that action cameras are solely the tools of extreme sports enthusiasts. With its 35mm cube-shaped form factor, fun colors and accessories, competitive feature set and a sub $100 price-point, the Polaroid Cube opened the market to everyday consumers and families who wanted to capture their less than extreme memories.

“We knew we had to take an entirely different approach when we introduced the Polaroid Cube,” said Scott W. Hardy, President and CEO of Polaroid. “The action camera category was – and still is – a crowded space, so the ability to differentiate while adhering to the core values of our brand was paramount. The Polaroid Cube is a fun, easy-to-use, affordable lifestyle-centric action camera that immediately struck a chord with consumers around the world. We’re excited to grow the Polaroid Cube family with the introduction of the Wi-Fi enabled model and to open up pre-orders today for those consumers who are eager to be first in line when it ships this summer.”

An Experience That’s True to the Polaroid Brand

The Polaroid Cube upholds Polaroid’s core values of ease-of-use, instant, sharing and fun, with its 35mm size and integrated magnet. Polaroid continued the partnership with renowned design firm Ammunition to create the camera. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, Lyft and Williams-Sonoma.

“It’s fantastic for us to work with Polaroid creating products that evoke the brand’s incredible heritage. With the original Polaroid Cube, we incorporated all the classic aspects of Polaroid; fun, spontaneity, accessibility and ease of use,” said Robert Brunner, founder/partner of Ammunition. “The Polaroid Cube+ maintains the tiny cubic form factor and simple one-button operation that people love so much, while adding additional functionality that takes the product to the next level.”

Next Generation Features

The Polaroid Cube+ combines the ease of use that Polaroid is known for with groundbreaking, next-generation features including Wi-Fi, image stabilization, enhanced low light performance, and increased memory capacity with the ability to record with up to a 64GB micro SD card. The Polaroid Cube+ also allows consumers to record 1080p full-HD video at 60 frames per second and take eight megapixel still images.

Paying close attention to consumer feedback, the Polaroid brand brought Wi-Fi to the new Polaroid Cube+ which makes capturing and sharing content as fun, seamless, and instantaneous as possible. Compatible with iOS and Android devices via the Polaroid Cube+ app, users can sync the camera with their smartphone or tablet to capture and share their videos and photos from virtually anywhere—and without the need to download their content to a computer. Not only can consumers use the app as a remote viewfinder to frame their shots, it also gives them the ability to control settings, begin/end recording, capture stills and edit, save, print or share, all while on-the-go.

The Polaroid Cube and Polaroid Cube+ are offered by C&A Marketing, Inc., an authorized Polaroid licensee. The Polaroid Cube+ lifestyle action camera is available for pre-order now at www.polaroidcube.com/cubeplus and will ship at the end of August for $149.99.

For more information visit http://www.polaroidcube.com

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