iPad Market Share Falls Below 25% as Tablet Market Continues to Decline

31 Jul

News source: Rahul Punyani, The Tech Portal

It’s not surprising to witness iPad’s sale slumping gradually, which falls in line to the declining quarter for global tablet market. Although, Apple remains  to be the largest vendor in the tablet segment, its worldwide market share fell below 25% year-over-year , as per new figures from IDC.

Apple shipped 10.9 million tablets in the second quarter of 2015 making it the market leader ahead of Samsung. However, it’s market share dropped from 27.7% in 2Q14 to 24.5% in 2Q15.

Samsung slipped by a million tablets during the quarter year-over-year, falling from 8.6 million units to 7.6 million units, while its market share dropped a point from 18% to 17%.

The dwindling iPad sales were attributed to the success of low-cost tablets from companies including Lenovo and Huawei, which came in third and fourth respectively. Lenovo, Huawei and LG Electronics rounded off the top five, with 2.5 million, 1.6 million and 1.6 million global tablet shipments in the second quarter respectively. All other tablet vendors had a combined 45.6% market share.

For Lenovo, the growth is slim year-over-year despite the overall market shrinking, as it shipped 2.5 million units in the quarter versus 2.4 million units during the same quarter a year ago. Lenovo’s market share climbed from 4.9% to 5.7%.

Moreover, this happens to be the sixth consecutive quarter of decline for the iPad. The Cupertino firm is expected to announce the iPad Air 3, a fourth-generation iPad Mini and a large-screen iPad Pro later this year.

Also, people across the globe have endorsed a relatable endearment towards large screen smartphones, rather than going for bulky tablets. Despite of this though, analysts expect Apple’s new iPad to make dents to existing figures and garner a good sale.

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