Digital Taipei 2015: Interview with GSiMedia

21 Sep

GSiMedia is a global provider of security solutions and platforms for businesses that supply digital movies, TV shows, music, and more. The company also designs and sells unique SD solutions featuring personal storage identification systems.

TechNews has recently had the privilege of meeting with GSiMedia’s Platform Chief Technology Officer Yu He Lin and Chief Director Margaret Lin to discuss the company’s existing product solutions and future business strategies.


From left to right: Jung Teng Tsai, Vice President of Delta Electronics Foundation; Gary Gong, Executive Vice President at Institute of Information Technology (IIT); Jang-Hwa Leu, Deputy Director General of Industrial Development Bureau; Hui Lin, CEO of GSiMedia; Ko Hsien Tang, Director General of IIT’s Industry Development Augmentation Division

Q. First, tell us a little bit about GSiMedia’s main goals and strategies. What kinds of services has the company prioritized over the years?

A. Our company’s main priority has always been to protect the digital property of our customers. This has been our goal since the beginning, since we believe digital content can only be marketed properly if there are appropriate security mechanisms in place to protect them from unauthorized distribution. Without these mechanisms, it would be difficult for the entire digital content industry to flourish. Many digital content providers would simply choose not to develop or sell their digital content if doing so exposes them to potential copyright infringement.

As we wanted to encourage progress in the digital content industry, much of our company’s efforts from the period of 2002 to 2009 had been devoted to security platforms and solutions. We began to offer a wide range of products to customers that are both secure to use and affordable, including specially designed SD cards with content protection mechanisms; multifunctional kiosks that work with different media formats; and secure set-top boxes featuring enhanced encryption technology.

After receiving the opportunity to work with Taiwan Mobile during 2010 and helping them develop security applications for their “MyBook” app, we also started to show interest in helping the e-book publishing industry promote their content. One of the ways in which we did this was by helping them convert files to the new “e-pub 3” format, which has been gaining popularity in the market. To prevent potential copyright infringement and illegal content distribution, we also started to offer secure web hosting solutions to many of our other customers who are looking for better exposures in the market. Many of these solutions have proven to be very popular so far among our clients, thanks to their low cost and flexibility.

We are currently looking to bring more of these kinds of services and solutions to the market in order to benefit as many different businesses as possible.

Q. Have there been any particular kinds of customers that you’d prefer to work with more than others? If so, what particular businesses or customer groups will you be targeting next?

A. In general, we would be more than willing to serve any kinds of businesses or customers, regardless of which industries they are from. As long as they have legitimate digital contents to promote and a need for a secure platform or hosting solution to promote these contents, we will be there to help. As for our target customers, recently we have been setting our sights on local artists from Taiwan and other regions who are trying to promote their artworks on digital platforms. We are planning to work with major organizations such as Taiwan’s Ministry of Cultural Affairs this year to start promoting these people’s works more frequently, and on a much wider scale. At the same time, we will also be directing a lot of our attention and focuses to other diverse groups of businesses and people, including calligraphers and local musicians. We believe these people will be able to benefit just as much from our services and solutions as many of our other clients.

Q. Tell us about your company’s general views on the China market. How important is this country to GSiMedia’s present and future status?

A. China has always been a very important market to GSiMedia, not only because of the sheer numbers of business opportunities there, but also because of its rapidly evolving e-market. A particular sector of the country’s e-market that has caught our attention recently is its e-book industry. Even though a great number of Chinese publishers today have already begun promoting their content through existing digital platforms provided by other companies, there are still many local publishers out there who have yet to find a suitable partner to market their works. Their situation is very similar to some of Taiwan’s smaller and lesser known e-book publishers who are eager to distribute their content, but are lacking the proper resources or platforms to do so.

With our existing hosting solutions and technology, what we aim to do in the short term is to help these local Chinese publishing businesses establish a flexible platform that is easy to use and affordable. The publishers, like those based in Taiwan, will not have to worry about the maintenance, update, or security of the platforms, as our company will be taking care of these aspects for them. At the same time, we will also be helping them with their products’ promotions, using the existing business networks we have established around the world.

Our long term goal with China is the same as that for our other markets: to spread our services to as many different kinds of businesses and customers as possible. We are hoping our success here will eventually boost our business presence around the world and give us the necessary momentum to expand to other major markets such as the US and Europe.

Q. Looking back, what major changes in the digital contents industry do you feel are the most important, and how has your company managed to adapt to those changes?

A. The digital content industry during the early stages of its development started off being relatively straightforward and simple, as most of the files tended to be viewed on only desktops PCs or Notebooks. At the time, our main strategy was to focus on packing security solutions onto portable SD cards. These could be used to easily transfer files from one PC device to another as well as among various types of feature phones, and proved to be rather popular among consumers.

A lot changed following the rise of iOS and Android based devices between 2008 and 2009, which introduced new ways for people to consume and view their media; for example, instead of storing content directly onto a single SD card or USB, one could now choose to save the content right onto their mobile device or access it through a cloud platform and stream it wherever they go. There are also more varieties of digital contents available for consumers to choose from today, as well as easier ways for them to share and transfer these contents.

As the changes occurred, we began to take more active steps to formulate better strategies and services. Our online content security solutions, for instance, have become a much more prominent part of our product line-up because of the ease at which authorized content can be copied and distributed. We also started to put more of our emphasis on devising flexible business solutions that can be customized easily by our customers, and begun raising our efforts to promote the industry’s newer and more advanced digital formats. One of the most important of these is the earlier mentioned “e-pub 3” format, which is increasingly being used by global e-book publishers and is expected to become mainstream in the near future.

Q. Are there any new developments or products from GSiMedia that we should look forward to?

A. GSiMedia’s next goals are to develop integrative solutions that connect different business platforms among countries to facilitate cross-border cooperation. In the early stages, we will start off by promoting one of Taiwan’s most recognized and widely used online shopping platforms, PCHome, to Vietnam and various other Southeast Asian countries. In the future, we will also begin to invest in the development of education based digital solutions which we hope will complement our existing business and digital content services.

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