China’s Huawei Makes Third Top Selling Smartphone Brand Global

31 Oct

China’s Huawei Technologies made the top three global smartphone seller, trailing Samsung and Apple, according to the latest report by IDC.

According to IDC’s statement on Oct. 28, Huawei shipped 26.5 million units of smartphones in Q3 this year, up 60.9 percent from a year ago, pushing its market share to 7.5 percent to become the third top selling smartphone brand in the world.

Huawei focuses on mid-range to high-end devices and has reported stellar performances in China and Europe, but has relatively low market penetration in the U.S. The Chinese company recently worked with Google to develop the high-end Nexus 6P; the partnership was interpreted as a step in expanding the U.S. market for Huawei.

South Korea’s Samsung top the top spot with a market share of 23.8 percent. Runner-up Apple followed with a 13.5 percent market share. Apple shipped 355 million units of smartphones in Q3, up 22.2 percent and setting a new quarterly record; however, the number still fell short of IDC’s forecast of 364 million units.

Lenovo and Xiaomi, both from China, took the fourth and fifth spots with a slight difference. In Q3, Lenovo shipped 18.8 million smartphones for a 5.3 percent market share. The company cashed in on the previously acquired Motorola, using the brand to increase its visibility in the American markets. The fifth-ranked Xiaomi shipped 18.3 million smartphones and has a market share of 5.2 percent. Most of its sales stayed in China, although Xiaomi has been expanding its presence in emerging markets.