Asus Still Taiwan’s No. 1 Tablet Maker as It Launches Latest ZenPad

9 Sep

Asus said Thursday that it remains Taiwan’s’ No. 1 tablet maker. Citing market data, Asustek its share of the Taiwan tablet market stood at above 34% in July, up from just under 33% a month earlier. The company says it has held above 30% of the Taiwan tablet market for a long time.

Further, Asustek unveiled its silver-colored Asus ZenPad 3S 10 model in the Taiwan market Thursday. That device was reintroduced by Asustek at the IFA, the top consumer electronics exhibition in Europe, held from Sept 2-7 in Berlin, Germany.

The Asus ZenPad 3S 10 boasts a high-resolution, 9.7-inch 2,048 x 1,536-pixel screen with a wraparound, 5.3 mm bezel. A MediaTek processor powers the new ZenPad. It is equipped with 4GB of RAM and 64GB of onboard memory. A Micros Card supports cards up to 128GB in capacity. Asus’s newest tablet is also equipped with a fingerprint sensor.

High-end audio is another highlight of the ZenPad 10. Its stereo system includes two five-magnet speakers paired with a built-in NXP amplifier. A separate Hi-Res Audio (HRA) component supports 24-bit, 192kHz audio; Asus says that is “4x the quality of CD audio.”

Analysts say the ZenPad 10 features superior software to earlier Asus tablets. In particular, the ZenPad 10 works with the Asus’s Z Stylus. Additionally, the ZenPad 10 offers an improved version of Asus’s Tru2Life, proprietary tech that automatically optimizes the sharpness, color, brightness, and contrast of video content by analyzing each frame.

(image: TPGimages)