Announcing iFit Coach, the first ever mobile smart coach to connect, monitor and dynamically adjust four key pillars of fitness: exercise, nutrition, activity and sleep. The mobile experience links consumers with the expertise of personal trainers, registered dietitians and sleep coaches to provide a customized daily plan, and is available now.
iFit Coach is the first ever service to update and adjust recommendations throughout the day, based on real-time analysis of what the consumer is actually eating, if they are exercising or not, and how they are sleeping.
“iFit Coach is not a wearable, it’s not an app – it’s a new, daily mobile experience for optimum health,” said Mark Watterson, Director of iFit. “The consumer gets 12 months of coaching in four health categories and the iFit Vue Wearable when they join. That’s what makes iFit Coach so different, useful, and appealing. Yes, we track your activity, but also exercise, nutrition and sleep, every day, in real time, and transform those stats into a coaching plan just for you.”
For example, Watterson said each morning’s exercise workout is paired with daily calorie targets to achieve the consumer’s fitness results. If a consumer slacks on the exercise recommendations, then by late afternoon, iFit Coach updates, and lowers, that day’s calorie targets for dinner to compensate when weight loss is the goal.
“Recent research shows weight loss is so much more than steps. In the study, those who used an activity tracker had a tendency to overeat, even when they met their steps goals. iFit Coach guides the consumer ‘what to do next’ to achieve a fitness goal, and shifts the emphasis away from simple tracking,” Watterson said.