Samsung Ventures Invests in Noom, Inc. to Change Behaviors That Cause the Most Pressing Chronic Conditions

21 Dec

Noom, Inc., the world’s leading behavior change company, today announced an investment from Samsung Ventures. Noom’s platform combines human coaching and artificial intelligence to deliver successful, scalable behavior change programs that prevent and manage chronic conditions.

The company’s current programs target cardiometabolic conditions like obesity, pre-diabetes, diabetes, hypertension that can be mitigated through better nutrition and exercise.  Participants follow disease-specific curriculums that include daily tasks assigned by a trained coach, short-form educational content, food-logging, exercise-logging, one-on-one coaching and group support. Noom’s programs both improve short-term health and drive lasting behavior change that leads to long-term health outcomes.

The British Medical Journal Open Diabetes Research & Care recently published an article about the efficacy of Noom’s Diabetes Prevention Program (DPP); it was the first-ever peer-reviewed study of a fully mobile DPP. The study found 64% of participants who completed Noom’s program lost over 5% of their body weight. Results were comparable to the CDC findings from the traditional in person diabetes prevention program and far more successful than other virtual DPP providers.

In the U.S., Noom has expanded its enterprise customer base to include payers, employers, solution providers and health systems. Internationally, Noom’s enterprise success continues to grow in Japan working with payers and employers; in South Korea, Noom has partnered with the National Health Institute of Science. Additionally, the largest and most prominent medical centers in both countries are utilizing the Noom platform in their populations.

“Noom’s platform is uniquely positioned to meet people where they are — on their mobile phones, addressing their specific needs, whether that be combating hypertension, obesity or diabetes,” said Dr. Hyuk-Jeen Suh, Head of Samsung Ventures America East Coast.

“This opportunity opens the door to the ever-evolving capabilities of mobile devices to further improve the way consumers address pre-chronic and chronic disease. We look forward to accelerating mobile health and chronic disease prevention at a global, yet personal, level,” said Saeju Jeong, CEO of Noom.

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