Apple’s Christmas Sales Less Impressive than Expected

29 Dec
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According to an annual report from Flurry Analytics, between Dec 19 and 25, Apple products comprised 44% of activated smartphones and tablets while Samsung’s smartphones and tablets accounted for 21%. In 2015, Apple products accounted for 49.1% of those devices, while Samsung made up 19.8%.

Stephen Baker, the primary hardware analyst at the NPD Group, told The Wall Street Journal that Samsung sales didn’t crater because most Android loyalists are “already entrenched in Samsung products.”

“Most of those who bought or wanted to buy a Note 7 opted for a different high-end Galaxy phone,” he added.

Huawei accounted for 3% of new-device activations in Flurry’s report, while Amazon, LG, Oppo, Xiaomi and Motorola each had a 2% share.

“Samsung was able to fend off other Android competition, and Apple, too, thanks to Apple’s own lack of a wowing product this year,” Baker said.

The iPhone 7 sold well, but Apple hasn’t said yet whether or not the sale will be enough to reverse its first annual revenue decline in 15 years that was reported in October. This was the first year Apple decided not to report its first-weekend iPhone sales figures. Apple has said that first-weekend sales numbers are less relevant than they were in the past.

Industry consultant Chetan Sharma told the Wall Street Journal: Samsung “dropped the ball in a huge way” yet Apple “didn’t have a phone with a compelling enough feature set to lure Samsung owners away.”