HTC Officially Announces HTC U Ultra and U Play at Its Scheduled Launch Event

14 Jan

HTC has officially unveiled two new smartphones, the HTC U Ultra and HTC U Play, in Taipei on Thursday as part of an ongoing effort to expand its presence in the smartphone market, according to the Taiwanese media.

The larger HTC U Ultra is a high-end model with a 5.7 inch screen, and comes with Qualcomm’s Snapdragon 821 processor and storage capacities of 64GB and 128GB.

Its main highlight features include a secondary touch display which serves as an additional screen for the phone and an artificial intelligence (AI) system called ‘Sense Companion’.

The newly launched smartphone also touts a highly impressive 16-megapixel camera at the front, a 12 megapixel rear- camera, and a USB Type C port for the newly added AI feature. It is also one of the company’s very first smartphones to come without a headphone jack.

The other highly anticipated smartphone announced by HTC is the smaller and slightly lower end 5.2-inch HTC U Play. Like the HTC U Ultra, HTC U Play features a USB Type C port, does not come with a headphone jack, and touts highly advanced AI functions.

Its main storage options are 32GB and 64GB, and the main chip it uses is the Helio P10 processor from Taiwan’s MediaTek.

Both this model and the U Ultra are said to feature a highly attractive curved body made of 3D  glass.

According to the company, the HTC U Ultra and HTC U Play will officially become available in Taiwan in mid-February at a starting price of NT$28,900 (US$909), and NT$13,900, respectively. The two smartphone models will be available in four color options: ice white, sapphire blue, cosmetic pink, and brilliant black.

Chialin Chang, HTC’s president of Global Sales, says he is confident that the new phones will eventually create more sales than the HTC M9 and HTC 10, and expects them to become available in the US and UK after mid-February.

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