Apple Pulls All Stops, Sells 78.3 Million iPhone Units in the Holiday Quarter

2 Feb

By Mudit Mohilay, The Tech Portal

To say that Apple has done exceedingly well would probably be an understatement. The company usually does well in the holiday quarter however, this holiday quarter saw it break all records and sell a massive 78.3 million iPhone units sold. The huge sales lead to an increase of almost $3 Billion in the company’s revenue figures from the iPhone, which came to a stop at a staggering $54.4 Billion.

Interestingly, this also saw the company wrest the top spot away from Samsung and become the manufacturer that shipped them most number of smartphones — for the first time in five years.

Apple beat all analysts expectations — which were all too generous on their own — and recorded a 5 percent increase in number of iPhone sold. A 5 percent figure is something to be jubilant about when you are playing at Apple’s level and offloading tens of millions of devices ever quarter.

As per Apple CEO Tim Cook, the company,

sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch

While the iPhone department performed expectedly well, the PC department also saw a slight increase in performance courtesy of the new Macbook lineup. This is certainly something for Apple to heave a sigh of relief at, considering that its introduction of a decidedly more expensive lineup had nor been looked at with much kindness. The Macbook Pro had also run into several misunderstandings with the Consumer Reports.

However, revenue from Mac unit sales were 7 percent up year over year. The unit brought Apple almost $7.2 Billion over the quarter. iPad however, registered a decline of 19 percent in the number of units sold with revenue falling by 22 percent to $5.5 Billion. Other products including Apple TV, Apple Watch and other accessories bearing the Apple brand also registered a decline of 8 percent year-over-year to arrive at $4 billion for the quarter.

Well, while some of its departments registered a decline, Apple’s main businesses the iPhones and the Macbooks both managed to register substantial gains. And that is certainly something to be happy about for the company.