Canada based smartphone manufacturer Blackberry has launched the new “Aurora” smartphone in Indonesia targeting the country’s budget conscious consumers.
The product will be available from the stores of Indonesia’s BB Merah Putih, which received the rights to manufacture and sell Blackberry products since last year. Preorders were reportedly available since March 3rd.
The product, which is set to be priced at around US$ 260, comes with a 5.5 inch 720 x 1280 display, Qualcomm’s 1.4GHz Snapdragon 425 processor, 4GB of RAM, a 13MP rear camera and 8 MP front camera, 3,000 mAh battery, and dual SIM cards.
Blackberry Senior Vice President and Manager of Mobility Solutions Alex Thurber, who facilitated and oversaw the partnership deal with BB Merah Putih, said the launch marks a new beginning for the company.
“Our customers in Indonesia are very important to BlackBerry, and as we focus on software innovation, we are very excited about our partnership with BB Merah Putih,” he said.