SnapApp Joins Marketo Accelerate to Enable B2B Marketers to Better Engage Audiences Through Interactive Experiences

8 Sep

SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, and measure interactive content, announced today that it is among the first set of partners to be named a member of the newly launched Marketo Accelerate program.

The industry’s first marketing technology accelerator, Marketo Accelerate is designed to make navigating the complex marketing technology landscape simpler. Under Marketo’s LaunchPoint® partner ecosystem, Marketo Accelerate brings best-of-breed applications directly to Marketo customers, helping them maximize the ROI of their marketing technology investments through better audience engagement and cross-platform integrations.

SnapApp is one of the first interactive content creation platform providers to join the Accelerate program.

“We are excited to be an inaugural member of Marketo Accelerate. SnapApp is committed to providing marketers with tools that empower them to take full advantage of interactive content to create more personal, dynamic, and engaging experiences for their prospects that will drive pipeline creation and revenue,” said Seth Lieberman, chief executive officer and founder of SnapApp. “In the face of rapidly accelerating revenue goals and a changing buyer landscape, marketers are waking up to the reality that the old seller-centric playbook is on life support. As a result, new engagement and conversion strategies are required to meet these challenges.”

“In today’s hyper-connected world, marketers are expected to deliver personalized brand experiences to their customers across all channels,” notes Marketo CEO, Steve Lucas. “Leveraging interactive content solutions, such as SnapApp, is an effective way to connect with customers, increase conversion rates, and drive revenue. As one of our first Accelerate partners, the SnapApp and Marketo integration brings tremendous value to the Engagement Economy by empowering marketers to engage with customers and prospects in a meaningful, captivating way.”

Customers using SnapApp are able to collect key insights about prospects who engage with interactive experiences and feed those insights into Marketo for better scoring and more targeted nurturing. This enables Marketo customers to qualify their best prospects faster, enhance their marketing programs, and accelerate overall marketing growth.

“We currently use SnapApp to create personal, one-to-one interactive experiences to engage buyers and accelerate our marketing efforts,” said Brian Vass, vice president, sales and marketing technology, Paycor. “Connecting SnapApp with the Marketo Engagement Platform enables us to collect valuable insights on our audience, and then use that information to inform and scale all of our marketing efforts. We have seen substantial campaign performance lift and efficiency gains since we deployed SnapApp last year.”