SacPark Upgrades Venue Parking and Wayfinding Experience

15 Nov

SacPark, the City of Sacramento’s parking reservation system, is providing a better parking experience to people attending games, concerts and shows at venues in the city. Through a partnership with Arrive, Ticketmaster and Waze, customers can find, book and pay for parking in advance of the event, and more easily navigate to their destination.

Event-goers can purchase Arrive-powered parking spaces at lots and garages across the city, including parking for Sacramento Kings games and Broadway Sacramento productions. Parking is sold on the City’s website (sacpark.org), the Sacramento Kings website (nba.com/kings), Broadway Sacramento website (broadwaysacramento.com) and the Golden1 Center website (https://www.golden1center.com). Additionally, people can also purchase parking via Ticketmaster at the same time they purchase tickets to games, shows and events.

“We strive to make game day an incredible experience for our fans, from the time they leave their front door to the time they return,” said Kings Vice President of Ticket Operations Jeff Risley. “By working with Arrive, in partnership with Ticketmaster and Waze, our goal is to make the trip simpler, so fans can get to the stadium faster, avoid traffic, and enjoy watching the Kings win.”

Fans attending concerts and sporting events at the Golden1 Center also have access to an enhanced trip planner called GamePlan, Arrive’s integration with Waze. The feature helps fans get to their seats on time, and alleviates traffic and congestion around venues. Anyone who purchases Golden1 Center event parking through SacPark can add the trip directly to Planned Drives in their Waze app and receive an alert when they should depart, along with turn-by-turn directions directly to their parking garage entrance.

“Tens of thousands of people travel to downtown Sacramento venues at the same time to listen to a concert or cheer on the Kings,” said Matt Eierman, parking services manager for the City of Sacramento. “SacPark is a one stop shop designed to make it easier for people to get to where they need to go on time. Our unique partnership with Arrive, Ticketmaster and Waze helps us to achieve our mission.”

“Parking and congestion are consistently cited as the two biggest pain points for fans attending games or events, so we understand that the fan experience starts well before anyone sets foot in a venue and SacPark does just that. We’re excited to work with the Kings and the City of Sacramento to make the journey as seamless as possible,” said Dan Roarty, President and COO of Arrive.

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