Tag Archives: Surface

Microsoft Surface 2 to be Announced in 2013 following Surface Launch in 2012

24 Aug

Microsoft’s Surface is known to utilize the Windows RT system, which runs specifically on ARM microprocessors. With competitors like Toshiba and HP being somewhat reluctant to jump onto the Windows 8 RT tablet bandwagon, it is likely that the Surface tablet will not only gain major spotlight upon release, but also receive a lot of favorable momentum –as well as attention– within the market.

Out of all the competing manufacturers out there, TrendInsider believes Lenova to have given the most appropriate response to Microsoft’s hardware ambitions. While the former is by no means trying to venture into Windows RT tablet territory, the company remains adamant in its desire to maintain strong ties with Microsoft, viewing the software giant as both an important partner and respectable competitor.

It can be said that by sidestepping the usual software realm and opting to go further into hardware territory, Microsoft has not only entered into a new mode of thinking, but is also beginning to re-define its relationships with surrounding competitors.

From the Taiwanese OEM partner Pegatron, Microsoft estimates that by the end of 2012, an approximate total of 10 million Surface tablets could be assembled and shipped. TrendInsider, though, believes that the actual number may be a lot lower, given how the price of the tablet can easily affect consumer behavior. The 10 million shipment figure would not be impossible if the tablet were actually released with a $199 USD price tag. If Microsoft were to launch the Surface at $299 USD, however, the actual shipment number may only be at around 4 to 5 million units.

One major advantage of Microsoft’s Surface is that it does not have to incur costs related to the authorization of Windows software like Office. A benefit like this gives the Surface a formidable position within the tablet industry, since it would have a major competitive edge over potential rivals in terms of cost-efficiency.

From recent observations, TrendInsider has realized that the Surface tablet is being promoted and marketed in a manner similar to the XBOX 360. Given the success of the gaming console, Microsoft can be said to have found the right team to handle and support the Surface line.

The fact that Surface uses the NVIDIA Tegra 3 processor indicates how far the partnership amongst Microsoft, Pegatron, NVIDIA have gone since the XBOX 360 days. Considering the tablet’s utilization of the ARM microprocessor, NVIDIA should be more than able to showcase the Surface’s hardware capability. With regards to the tablet’s screen, reports indicate that the panels will be provided by two major Korean manufacturers.

Surface 2?

As an interesting side note, TrendInsider was recently able to confirm Microsoft’s plans to launch Surface 2 in 2013. About a few weeks ago, the media has been keen on Microsoft’s department transfers and employee movements, both of which eventually revealed that a new Surface tablet is in the works.

Will Microsoft’s Windows 8 Tablet Devise Break Any New Ground?

19 Jun

Trendinsider try to figure out Microsoft’s highly anticipated Windows 8 tablet devise. Branded as “Microsoft Surface,” the company’s first line of tablet product will reportedly arrive with two separate operating systems to choose from; one can either opt for the Windows RT model with the ARM CPU, or simply choose to go with the Windows 8 Pro model, which will feature the Intel CPU. Both tablet models, internal specifications aside, will feature a 10.6-inch screen, and will be equipped with an intuitive touch screen cover designed to function as a “multi-touch” keyboard.

With Microsoft deciding to release the Surface tablet under its own brand, speculations regarding the company’s future status are already rising. Traditionally, the Windows platform has functioned as a leeway for third party companies to develop their own brand of products, including external accessories, internal software, or hardware and gaming devices. With the advent of products like Surface, it is believed that the company’s role will likely expand beyond merely monitoring third party product compatibility and standards.

Many have gone as far as to speculate that Microsoft, like Apple, will begin operating its own chain of multinational retail stores that feature Surface tablets the same way Apple stores showcase their newly released iPads.

Considering that Microsoft has had a history of partnering with external parties like Acer, Asus, and Samsung, and given how it has granted them such leverages as the authorization to use the Windows platform, one other major point of speculation concerns how Microsoft’s relationship with these companies, upon Surface’s release, will be impacted. Microsoft’s changing position in the market, the pricing of its new tablet computer, and its choice of publicity strategies are factors likely to affect the course of this relationship.

The existence of this issue, in essence, begs the following questions: Should Microsoft have followed its strategy of developing Surface into an officially branded product? Or should it have stuck to Google’s model with the Nexus Android smart phones, that is, to turn Surface into a “standard platform” for other companies to use?

Trendinsider knows that the OEM maker of Surface is Pegatron, based in Taiwan. The total shipments of Surface should be more than 3M in this year. If the number is correct, Microsoft seems drive the Surface power into the crossroad, how about the other Windows tablet makers think?